“Las Vegas Hilton” Disappears Today

Today the “Las Vegas Hilton” name disappears as the 2,950 room property on Paradise road next to the Las Vegas Convention Center is rebranded as “LVH.” I’m not a fan of the new name which to me sounds like a handbag or perfume line but we will have to see what happens as the fight for control of the property continues. As previously reported the classic “Las Vegas Hilton” sign has been removed as the property has removed all its Hilton branding as there affiliation with that brand has ended. Now that the new “LVH” has lost the Hilton affiliation it means it also has lost the funneling of customers to the property from Hiltons 1-800 number and website as well as their rewards program. Hilton has time share properties in town and it will be interesting to see how long before another big Las Vegas resort property gets rebranded with the Hilton name. 

Classic Hotel Sign Is Gone

The classic "Las Vegas Hilton" sign in the photo above has now been removed as the newly renamed "LVH" property is due to open tomorrow. 

LVH What The Heck?

The home of Elvis the International which has been the "Las Vegas Hilton" for years since it was a Hilton property is being renamed to LVH which has to be the worst name of a Las Vegas resort ever. The name is being changed as the licensing agreement for the Hilton name is coming to an end this follows the change of the Atlantic City Hilton to the ACH name which is maybe even a worse name. The LVH name to me sounds like the name of a handbag or perfume and its a shame its going to be on this storied property. The property like many older properties in Las Vegas is struggling and maybe if ownership changed they would decide on a new name.