Every time a new stadium or arena opens both Pepsi and Coke vie to be the exclusive soft drink of the new place. Apart from a big volume of drinks sold at a stadium the exposure of being the sole soft drink provider is huge for a brand.

The Raiders new home Allegiant Stadium has announced they have signed an exclusive deal to sell Coca Cola products with one of the largest privately held companies in the the world Coke bottler Reyes Holdings. Reyes Holdings has annual sales of more than $27 billion and owns numerous distribution facilities in Nevada and California.