When the new SLS stated that they were going to cater to locals as well as tourists many may have wondered how they were going to do that as locals generally go to their local casino most of the time than fight the tourists and traffic of the Strip; Well one way to market to the locals market is give them specials to draw them to the resort which is what the SLS is doing via its players club called The Code. Locals with the card get $5 drinks property wide from 5 to 8pm Sunday through Thursdays as well as 2 for 1 buffet deals which should draw some locals in to check out the property. The former Sahara was hurt by being surrounded by empty lots but if the new SLS at the same location can draw in more locals in with deals until the surrounding area gets built up over the next few years the property could do okay.
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