Once the Hard Rock resort finishes its remodel and opens under the Virgin Hotel name it will also become part of the Hilton Hotels reservation system and be part of the Hilton Honers loyalty program.
Unlike most Hilton Hotels this property will operate under its own brand name as its part of the Curio Collection by Hilton a collection of 30 properties in 7 countries that keep their individual identities.
After completion of the transformation the new Virgin Las Vegas will have 1,500 rooms and 110,000 square feet of meeting and event space. The Hard Rock is quite a distance from the Strip and it will be interesting to see how Virgin Hotels gets people to visit the resort. The Hard Rock used to draw rock fans and baby boomers as well as a younger crowd for its wildly popular day club called Rehab the Virgin is known in the United States but not the Virgin Hotels brand; although the Hilton Hotels reservation system will bring in visitors from the start which will help it.