Brightline the company who is about to start building a high speed train from Apple Valley in California to Las Vegas is rebranding itself again. The company already operates a service in Miami to West Palm Beach and, entered in to an agreement to rebrand that system and the future Las Vegas service under the Virgin Trains USA banner.
The Virgin name is from Richard Branson’s Virgin Enterprises which has used the Virgin Trains name in the for twenty two years in the U.K. until recently. It looks though that the affiliation with Virgin is over which is basically what Brightline announced in its monthly report.
The announcement means current and future service like the planned service to Las Vegas will revert to the Brightline Trains name again. I’m fine with either brand and, whatever it’s called if it’s means there will be high speed train service to Las Vegas From Southern California I’m happy.